One of the most interesting parts of being a designer is that you get to learn new things with each new project. Every client is different, and even in the same profession people do their jobs in many different ways.
Our job as designers is to distil the essence of a brand into the shape and colour that’s most likely to endure. Visual appearance plays a critical part in forming a connection in our brains between what we experience and who we experience it with.
When the right logo is aligned with an excellent product, and when it’s in place for a significant amount of time, it can eventually become a priceless asset for any company.
Your logo is you or your business' first point of contact with the outside world. If people connect with your branding, the likelihood is they'll be more open to whatever it is offering them.